PRODUÇÃO DE CACHAÇA E SUA ESTRUTURA PRODUTIVA: UM ESTUDO DE CASO NA EMPRESA VALE DO CEDRO LOCALIZADA NO MUNICÍPIO DE PALESTINA DE GOIÁS-GO

Abstract

The cachaça is considered an officially Brazilian drink, which has been gaining prominence among the productive chains of the Agribusiness sector, although, having a small participation, it has acquired increasing space in the exportation agenda of the Country. Given its relevance, it is proposed, in this work, to investigate the productive trajectory of Vale do Cedro cachaça, in the Palestina de Goiás, in order to identify the stages of the cachaça production process, analyzing the production capacity, the possible existing bottlenecks and the acceptance. merit of the company in the municipality. To support the analysis, we used bibliographic research aimed at gathering information about the production system of cachaça, the methodology, therefore, is characterized as exploratory and explanatory applied nature, with qualitative approach, collected through questionnaires, interviews and visit on the spot. From the analysis of the results, it can be inferred that the company studied is responsible for carrying out the entire downstream production process. In terms of size, the company is characterized as a small company, currently has 19 employees including the owner. The commercialization is destined to the states of Goiás, São Paulo, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Santa Catarina, Paraná and Brasilia, the main bottlenecks detected were abusive prices by the freight and the market disparity, since competitors are unfair in price and quality.