GESTÃO ESTRATÉGICA: UM ESTUDO DE CASO NA PROPRIEDADE LIMOEIRO

Abstract

This work aimed to identify the strategic management process in a rural company. The case study method was used, with data collected through interviews and visits to Fazenda Limoeiro, located in the municipality of Orizona-GO. In addition to understanding how the manager of the studied company bases its decisions, the strengths and weaknesses found in management process were highlighted. Thus, it was possible to understand that the principle of strategic management followed in rural companies can be the same adopted in companies in other segments, that is, all must plan, have defined objectives and, above all, put their strategic action plan into practice. After all the description of the property and data analysis, some suggestions for improvements were made in relation to strategic management.