PRODUTOS LIGHT E DIET SOB A PERSPECTIVA DO CONSUMIDOR: AVALIAÇÃO QUANTITATIVA A PARTIR DE QUESTIONÁRIO ONLINE

Abstract

Light and diet products have been gaining more and more prominence worldwide, with an exponential increase in consumption. Look for these correct foods for a portion of the population that seeks to reduce the consumption of calories, sugars or fats, or that have specific dietary needs. The research was carried out using an online questionnaire, which covered demographic data, frequency and motivation of consumption, in addition to knowledge about the terms light and diet. The results demonstrated that, although there is a growing interest in these products, a significant part of consumers do not clearly understand the differences between them. It should also be noted that the consumption of light and diet products is more associated with weight control and medical restrictions, however, many consumers use them in inconvenient ways, which can lead to health risks. Data analysis suggests the need for educational campaigns to inform the public about the properties and limitations of these products, in addition to pointing out that the high price is a factor that limits regular consumption. It is concluded that financial accessibility and broader nutritional education could Light and diet products have been gaining more and more prominence worldwide, with an exponential increase in consumption. Look for these correct foods for a portion of the population that seeks to reduce the consumption of calories, sugars or fats, or that have specific dietary needs. The research was carried out using an online questionnaire, which covered demographic data, frequency and motivation of consumption, in addition to knowledge about the terms light and diet. The results demonstrated that, although there is a growing interest in these products, a significant part of consumers do not clearly understand the differences between them. It should also be noted that the consumption of light and diet products is more associated with weight control and medical restrictions, however, many consumers use them in inconvenient ways, which can lead to health risks. Data analysis suggests the need for educational campaigns to inform the public about the properties and limitations of these products, in addition to pointing out that the high price is a factor that limits regular consumption. It is concluded that financial accessibility and broader nutritional education couldz favor the conscious and adequate consumption of these products in consumers' diets

Keywords: Conscious consumption. Food education. Labeling.