ANÁLISE DE MERCADO E ESTRATÉGIAS DE MARKETING APLICADAS AO AGRONEGÓCIO

Abstract

Throughout the entire academic journey, it is crucial for students to put into practice the knowledge acquired at their educational institution. This extracurricular experience plays a significant role in preparing highly qualified professionals for the job market. At the beginning of 2024, I had the privilege of starting my mandatory internship at the company Núcleo Agrícola, seeking contact with experienced professionals, fostering networking, and enriching my range of experiences. Over the course of one year, I was involved in different areas within an agricultural company, ranging from fiscal analysis to direct sales. In the marketing department, I carried out activities aimed at generating demand for agricultural inputs, which began with fiscal analyses and ended with field demand generation, in addition to assisting in events and field days. In the administrative department, I focused on understanding awards and rebates paid to the commercial team, their applications, discounts, and the necessary fiscal analyses involved in settlements. In the commercial area, I conducted technical visits to farms across the state of Goiás, gaining firsthand knowledge of agricultural machinery and implements, performing evaluations and identifying pests and diseases in corn and soybean crops, and preparing technical visit reports. Moreover, by closely following commercial activities, I was able to observe contract renewal negotiations, document processing, client prospecting, and the presentation of results. This internship played an essential role in my academic, personal, and professional development, contributing significantly to my overall growth.