ANÁLISE DO COMÉRCIO ELETRÔNICO NO BRASIL DURANTE A PANDEMIA (2020-2022)

Abstract

This study aims to analyze the evolution of Brazilian e-commerce between 2020 and 2022, examining how the context of the COVID-19 pandemic impacted the results of this period. The focus is on highlighting the positive effect of the pandemic, with an emphasis on the 10 Brazilian states that recorded the highest revenue between 2020 and 2022. To this end, the present research was established from two distinct moments: 1) bibiographical research, and 2) research based on secondary data from the National Electronic Commerce Observatory (OCEN). The research points to the growth of e- commerce in Goiás, with emphasis on the sales volume recorded during the pandemic. The closure of physical stores boosted e-commerce, transforming it into an essential solution for maintaining access to products and services. Through this analysis, it is possible to verify that there was a constant growth in revenue in the 10 states in the last 3 years, with higher revenue in online commerce and showed constant growth, with São Paulo leading the ranking. In addition, it is noted that the state of Goiás showed significant growth in the sector in that period.