ANÁLISE DE MERCADO PARA O SISTEMA HIDROPÔNICO DE CULTIVO E CONSUMO DE HORTALIÇAS DE RIO VERDE – GO

Abstract

The availability of food inputs and raw materials for man-made products has become increasingly scarce in nature. With the annual growth in production by the monoculture system, family farming has played an important role in the production of basic and essential foods for human consumption. This activity faces serious problems such as lack of investment in technology, credit lines and disqualified labor. Hydroponics is an important alternative for vegetable production, offering advantages for the producer and for the environment, as a product with longer shelf life, less time for harvesting, optimization of water consumption and reduction of labor. This research was characterized as a qualitative bibliography and case study. A lettuce, arugula and coriander producing property was chosen in the city of Rio Verde Goiás, after the choice was made an interview with the producer in order to identify possible problems in the production chain. The lack of specialization was observed, as well as the need for financing and technical assistance from the producer.