DESENVOLVIMENTO DE ESTRATÉGIAS PROMOCIONAIS EM EMPREENDIMENTOS AGROINDUSTRIAIS DE PEQUENO PORTE: ANÁLISE DESCRITIVA DA EMPRESA LEVES CASTANHAS

Abstract

Currently, marketing-related strategies have been increasingly prominent, as they provide relevance for both the company and the final consumer. Showing the consumer, the differential of the company and its products through promotions, disclosures, quality and price has been a way of making companies stand out more and more in their areas of operation. The company LEVES CASTANHAS LTDA is located in the city of Iporá, founded in 2015 and became a reference in the processing and marketing of nuts, the industry has a staff of twelve (12) employees all directly connected to the processing, presenting customers with a mix of products such as: Brazil nuts, cashew nuts and also barú nuts. Given the relevance, it is proposed, in this work, to develop promotional strategies focusing on the use of digital media for the agribusiness Leves Castanhas Ltda. To support the analysis, bibliographic research was used in order to bring information about promotion strategies, applied nature, quali-quanti, collected through tools provided by Instagram. The analysis of the results allows us to tell you how important the use of social media, differentiated packaging and marketing strategies can increase a company's reach to its target audience, in addition to helping the entrepreneur himself to discover ways on how to improve his product, presenting to its collaborators information such as, age group, main cities that buy their products, the genre that they acquire the most, thus being able to increasingly qualify the products offered.