POLÍTICA DE COMUNICAÇÃO NA EDUCAÇÃO PROFISSIONAL E TECNOLÓGICA: PROPOSTA PARA UM INSTITUTO FEDERAL DE EDUCAÇÃO, CIÊNCIA E TECNOLOGIA

Abstract

In Brazil, especially in public educational institutions, there are few communication policies properly written, documented or collectively constructed. These instruments are extremely relevant for communication management and they are necessary to promote the connection among the agents that compose the municipalities of the Federal Network of Professional, Scientific and Technological Education. Given this, this paper aims to propose actions to integrate the Instituto Federal Goiano (IF Goiano), locus of this research. This is a case study research with a quantitative and qualitative approach, developed in the rectory and Rio Verde, Trindade and Ipameri campuses, between managers, communicators, students and staff members. For accomplishing this demand, a research group was created and acted as one all along the process. Bibliographic and Documentary research as well as the application of social scale, questionnaire following interview with an intentional sample of the chosen population were performed. The results show that, in fact, the lack of integration between agents is the main difficulty for IF Goiano's communication to be developed, but there is a favorable environment for the institution to build up its policy and change this scenario. Concerning this perspective, a Communication Policy in the Federal Network was developed: guide for managers, applied and approved with the target audience. It is hoped that this research will contribute to the strengthening of Federal Network institutions, the consolidation of the Federal Institute brand and studies of the fields of Teaching and Organizational Communication.