GESTÃO DO FLUXO DE CAIXA: VALORAÇÃO DE EMPRESAS PARA TOMADA DE DECISÃO ESTRATÉGICA

Abstract

The present paper addresses the appropriate management of cash flow and its relevance to business valuation and strategic decision-making support. The research problem lies in understanding how efficient cash flow management can contribute to increasing the market value of companies and promoting more assertive organizational decisions. The general objective is to analyze the importance of cash flow as a financial and strategic management tool capable of integrating planning, control, and economic performance. This theoretical effort is justified by the need to understand cash flow not merely as an accounting tool but as a key element for business sustainability and competitiveness. The methodology applied is a bibliographic review, based on the inductive method, explanatory research, and a qualitative approach. Firstly, the concept and importance of cash flow in financial management are identified, emphasizing its role in maintaining liquidity and forecasting inflows and outflows. Secondly, the direct impact of cash flow on valuation is recognized, showing how its management influences market value and investors’ perception of an organization’s financial health. Thirdly, cash flow is discussed as a decision-making support instrument, highlighting its usefulness for strategic planning and risk mitigation. As a result, it is concluded that effective cash flow management strengthens decision-making capacity, increases financial attractiveness, and contributes to corporate value enhancement.