TRANSFORMAÇÃO DIGITAL: OS IMPACTOS DA INTELIGÊNCIA ARTIFICIAL E DA AUTOMAÇÃO NOS PROCESSOS EMPRESARIAIS CONTEMPORÂNEOS

Abstract

This study aims to analyze the impacts of Artificial Intelligence (AI) and automation on contemporary business processes, emphasizing the transformations these technologies have brought to organizational structure and dynamics. The research employed a qualitative and bibliographic approach, based on authors who address management, innovation, and technology. It was observed that the integration of AI has become essential for increasing productivity, optimizing resources, and improving decision-making within companies. Beyond automating operational activities, these technologies enable the analysis of large volumes of data, generating strategic insights for managers. However, the findings also highlight relevant challenges, such as the need for professional retraining, ethical considerations, and the social effects of replacing human functions. It is concluded that the implementation of AI should occur in a balanced manner, combining technological innovation, social responsibility, and human capital appreciation, so that digital transformation becomes a tool for sustainable and competitive organizational growth.