A ABORDAGEM DE APADRINHAMENTO COMO ESTRATÉGIA DE SOCIALIZAÇÃO ORGANIZACIONAL NUMA INDÚSTRIA COM ALTA TAXA DE ROTATIVIDADE

Abstract

High employee turnover represents a significant challenge to the stability and productivity of organizations. This study aims to analyze the buddy program approach as a strategic organizational socialization (onboarding) tool for reducing employee turnover during the probationary period. The research was conducted through a case study with participant observation in a large food industry company located in Rio Verde, Goiás, Brazil. The study details the structure of the buddy program, from the selection and training process of mentors and employees to their daily monitoring during the 90-day period. The results indicate that the buddy program has a strong influence on the welcoming and socialization of new members in the operational environment, favoring the creation of bonds from the first day of work and contributing to the reduction of turnover. Conversely, some challenges are presented: the overload on buddies, the definition of roles and the relationship with direct leadership, as well as the need for indicators that allow for a more detailed analysis of this strategy. As contributions, the study proposes the creation of a dashboard for the continuous monitoring of the mentoring results, in addition to the implementation of a bonus program, in order to recognize and value the performance of the mentors who excel in the follow-up of new employees.