RELATO DE ESTÁGIO: GERAÇÃO DE DEMANDA MORGAN NA REGIÃO DE RIO VERDE

Abstract

The presence of agricultural engineers in the agricultural market is increasingly crucial, especially in regions with high production levels like Rio Verde, Goiás. With the constant pursuit of efficiency and higher yields, the role of these professionals expands, combining technical knowledge with practical skills to drive sector development. This paper describes the activities developed during a supervised internship at Morgan Sementes, one of the largest seed companies in Brazil, with a strong presence in the corn segment. The internship's main focus was demand generation, involving strategic actions to demonstrate the production potential and genetic differences of the brand's cultivars. During the internship, I oversaw everything from the installation of demonstration areas to the technical monitoring of tasks, conducting performance assessments, collecting data, and supporting events aimed at producers. I also participated in internal training, technical visits, and marketing and positioning activities, strengthening the brand's presence in the region. The knowledge acquired during my undergraduate degree allowed me to apply it in the field, in addition to developing skills in communication, planning, and decision-making. The experience reinforced the importance of the agricultural engineer's role at the interface between research, companies, and producers, highlighting the essential role in generating demand for the consolidation of technologies in the field.