MOTIVAÇÃO NO CONTEXTO ORGANIZACIONAL: UMA ABORDAGEM TEÓRICA

Abstract

This study aims to analyze the main motivational theories and their applications in the organizational context, seeking to understand how they contribute to employee satisfaction. Through a qualitative and exploratory approach, a theoretical review was conducted including classical authors such as Maslow, Herzberg, McGregor, Deci, and Ryan. The study revealed that human motivation is a complex phenomenon influenced by both internal and external factors, and its effective management requires sensitivity to individual needs and alignment with the organization’s collective goals. The analyzed theories demonstrated that motivation should not be treated as a uniform mechanism, but rather as a dynamic construct, shaped by the organizational environment, leadership styles, and institutional culture. It was found that well-structured motivational interventions contribute to talent retention, the strengthening of organizational climate, and the promotion of a culture that values people. It is concluded that understanding motivation in the workplace is essential for managers who aim to build more human-centered, sustainable, and excellence-oriented organizations.