IMPORTÂNCIA DE UM PLANO DE NEGÓCIO: A ABERTURA DE UM ESCRITÓRIO DE PAISAGISMO NA CIDADE DE PIRES DO RIO

Abstract

The business plan is an important tool for an aspiring entrepreneur to create an action plan in a clear and organized manner. Additionally, it provides the opportunity to assess the feasibility of starting a new business through market research. This study examines the feasibility of opening a landscaping office in the city of Pires do Rio - GO. In conducting this study, the author discusses how the new company is positioned in the market, as well as the organization's concept, market (suppliers, customers, and competitors), business organization, marketing and sales plan, management team, financial plan, and market research. Finally, the business plan presents conclusions drawn from the analysis of research results, which indicated the feasibility of opening the new business, showing a high level of interest in the studied region, demonstrating that the business plan is of fundamental importance for managers and entrepreneurs.