A PANDEMIA DO CORONAVÍRUS: IMPACTOS NO MERCADO DE PAISAGISMO E JARDINAGEM

Abstract

This qualitative and descriptive study aimed to identify the impacts of the coronavirus pandemic on the gardening and landscaping market in the Brazilian context. The Sars-CoV-2 pandemic began in Brazil in March 2020, in addition to having an impact on health, it also generated several socio-environmental and economic impacts, with commerce impacted by the necessary social distancing. Bibliographic research was carried out using the descriptors “Commerce, Covid-19, Gardening, Market, Landscaping, Pandemic” to locate the works. 05 works were identified, 04 of which made up the analytical corpus of this study as they met the inclusion criteria. It was identified that the pandemic caused a change in the consumer profile, a reduction in demand, monthly and annual revenue and even a change in the market, where many commercial producers reduced the variety of flowers and ornamental plants cultivated. As for the end consumer, it was observed that the consumption of ornamental plants and flowers corresponded to a self-care activity, in the sense that cultivating plants in the domestic environment made it possible to reduce the anxiety caused by the pandemic scenario.