MERCADO DE RAÇÕES E ATENDIMENTO AOS CLIENTES NO SETOR AGROPECUÁRIO: RELATO DA EXPERIÊNCIA PROFISSIONAL

Abstract

This paper presents an account of the professional experience acquired during the internship at Dutra Representações, focusing on the marketing of feed in stores and on agricultural farms. Sales play a fundamental role in the agricultural sector, being essential to ensure an adequate supply of nutritional inputs to rural producers. The study addresses the importance of animal nutrition for livestock productivity, highlighting the main products sold, the sales strategies adopted and the relationship with customers. In addition, aspects such as monitoring animal performance, inventory management and the influence of nutrition on production efficiency are discussed. The practical experience provided an in-depth view of the feed market and the challenges faced in the sector, contributing to the development of commercial and technical skills.