GERENCIAMENTO DE EMPRESAS DE PEQUENO PORTE (EPP) E MICRO EMPRESAS EM IPAMERI – GO

Abstract

The management model is understood as the set of principles that guide the conception and the way of functioning of the constituent elements of an organization. Thus, the management of the company reflects its organizational culture, its values, its vision and mission. key factors for understanding and profiling Small Business (EPP) and Micro Business related to local commerce. This was an exploratory research, of quantitative nature, and applied an investigative questionnaire, which allowed us to conclude that most of them have been in the market for over 10 years, being companies aware of market variations and customer needs. This work aimed to identify how the management process of Small Businesses (EPP) and Micro Companies in Ipameri - GO. And by specific objectives, Identify the management models adopted by their managers; The level of satisfaction regarding performance in the company's administration. A preference for Democratic Management and Value Chain Management can be observed, as well as the satisfaction of managers regarding the performance of the adopted models.