BIG DATA ANALYTICS COMO SUPORTE À TOMADA DE DECISÃO EM ORGANIZAÇÕES PRIVADAS: UM ESTUDO BIBLIOMÉTRICO

Abstract

Amid the intensified competition in the contemporary business environment, the ability to make strategic and assertive decisions is crucial for organizational success. The era of Big Data has emerged and revolutionized the decision-making process, generating significant impacts on information management. However, the discussion on how Big Data Analytics tools can contribute to decision-making is still recent, necessitating further studies that address and relate these concepts. The objective of this article is to conduct a bibliometric analysis of the scientific production on Big Data Analytics as support for decision-making in private organizations, using the Biblioshiny application from the Bibliometrix package in R software. The research was conducted in the Web of Science and Scopus databases, covering the period from 2014 to 2023, yielding 1,947 published articles that met the search criteria, of which 390 were selected. The results demonstrated that the topic is emerging as a growing area within the field of management, with a significant increase in the number of studies over the past ten years and wide global dissemination.