EMPREENDEDORISMO FEMININO EM GOIÁS: UMA ANÁLISE BASEADA EM RELATÓRIOS DO SEBRAE DE 2022 E 2023

Abstract

This paper contextualizes female entrepreneurship with a focus on the state of Goiás. The aim of the article is to analyze the panorama of female entrepreneurship in Goiás, utilizing data from SEBRAE, and to identify the challenges and opportunities faced by women entrepreneurs. The methodology is based on descriptive research with a quantitative-qualitative approach., through documentary analysis of SEBRAE reports on female entrepreneurship in the state of Goiás. The study revealed that female entrepreneurship in Goiás faces several significant obstacles, including a lack of market understanding, management-related challenges, and difficulties in obtaining financial resources. The research highlighted a marked gender disparity among entrepreneurs in Goiás, with men representing 66% of entrepreneurs, while women comprise only 34% of this group. Furthermore, it was identified that the primary motivation for women to engage in entrepreneurship is the need to generate income and the pursuit of greater schedule flexibility. Other factors identified include the double burden of work, where domestic and family responsibilities compete with business demands, and the lack of support networks such as mentoring and personalized assistance tailored to each entrepreneur's reality, which would be crucial for the development and sustainability of enterprises. Finally, the study proposes the creation of training programs, access to credit, and legal support for women entrepreneurs, as these are essential to promote gender equity in entrepreneurship. Additionally, actions to reduce prejudice related to women entrepreneurs, as well as the encouragement of educational and professional development programs directed at women entrepreneurs across the country, are recommended. Future research could explore other regions of Brazil and employ quantitative approaches to complement the findings.