ADMINISTRAÇÃO RURAL NOS CONGERSSOS DA SOBER: UM LEVANTAMENTO DAS PUBLICAÇÕES DE 2019 A 2023publicações de 2019 a 2023

Abstract

Considering the current context, rural administration emerges as an interdisciplinary field of study that aims to understand and optimize management processes in the agricultural and agribusiness context. The importance of the chosen topic lies in its practical and academic relevance, as the effectiveness of management in the rural environment not only impacts the productivity and competitiveness of agricultural companies. This work aims to analyze the land-scape of publications in rural administration through a quantitative survey of the research pub-lished in the SOBER (Brazilian Society of Rural Economics, Administration and Sociology) congresses, identifying through a qualitative analysis the prominent topic researched in each thematic area, in order to ascertain the scenario of publications on rural administration made from 2019 to 2023. From this investigation, it was found that, of the 125 published articles, the thematic area of finance had the highest volume of publications with 56 articles, followed by the area of strategic management with 24 articles, of which 22 addressed the prominent topic of economic feasibility analysis and 6 addressed the prominent topic of competitive analysis, respectively. A considerable reduction in publications was noticed in the years 2021 and 2022 and few studies related to marketing. This research provides alternatives for future investigations, encouraging a deeper exploration of the topic in other sources of research on rural administration.