CONQUISTANDO O MUNDO DA COSTURA CRIATIVA: ESTRATÉGIAS DE MARKETING APLICADAS EM UM ATELIÊ DE COSTURA CRIATIVA DE POSSE - GOIÁS

Abstract

The article in question addresses the relevance of applying marketing strategies in creative sewing studios. Additionally, it discusses the concept of sewing and its prominent presence in society, dispelling stereotypes associated with this activity. The general objective is to analyze the marketing strategies applied in a creative sewing studio in the municipality of Posse-GO, during the IF Mais Empreendedor 2023 project. The adopted methodology is based on exploratory and descriptive research, with a qualitative approach, involving a case study on the actions carried out during the project. Based on the case study, it was observed that the main challenges faced include the need to maintain a constant presence on social media and the time management for Instagram posts. The results obtained highlight the importance of applying a strategic marketing plan. Furthermore, the implementation of effective strategies resulted in 620 new followers, as well as a significant increase in engagement, as observed in one of the posts, which received 115 likes, 49 comments, and reached a new state in Brazil: Paraíba. On the other hand, the photo spoilers highlighted a significant reach, with 1,164 views, 70 likes, and 27 comments. As for suggestions for future studies, it is recommended to conduct case studies in different companies within the same field. Additionally, it is suggested to deepen the analysis through interviews with the entrepreneur, comparing the results obtained with those presented in the present article.