OS DESAFIOS DE SE TANGIBILIZAR OS SERVIÇOS AGRONÔMICOS AO OLHAR DO CLIENTE

Abstract

With the increasing costs of agricultural inputs, the input sector plays a crucial role in agribusiness, contributing to a GDP of 15.44%. In this scenario, customer attention and the search for innovative solutions become essential. This project aims to concretize the main services offered by major companies to soybean producers in the 2022/2023 crop season. The research, conducted in the eastern region of Goiás, employs descriptive and exploratory statistical methods, using a case study approach. Data collection included satisfaction surveys targeted at 34 key clients, seeking to measure the effectiveness of precision agriculture, leaf analysis, and technical assistance. The results reveal that precision agriculture received positive ratings from 79% of customers, highlighting its usefulness and effectiveness. Leaf analysis yielded satisfactory results, but seasonal and management challenges affected 64% of customers. Technical assistance exceeded expectations, with 79% of customers rating it positively. The intent to repurchase by 41% of customers emphasizes satisfaction and renewed confidence in the solutions offered. In conclusion, the efficiency of these services, evidenced by the indicators, underscores their positive impact on agribusiness, reinforcing the importance of effective delivery and quality in customer satisfaction and loyalty.