CULTURA ORGANIZACIONAL: ESTUDO DE CASO EM UMA LOJA DE MATERIAL DE CONSTRUÇÃO EM POSSE - GO

Abstract

Organizational culture is a strategic resource in search of competitiveness and determines how the organization differentiates itself in the market and experiences values that contribute to the construction of the company's identity. The present work proposes a descriptive-exploratory research, by means of a case study, with the objective of identifying the internal and external factors that influence organizational culture in a building material store located in the municipality of Posse - GO. The data were collected by means of a questionnaire, applied to the 29 employees who work in the organization; the forms were organized into twenty-six closed questions, divided into internal and external factors. The results obtained point to needs such as the absence of training and feedbacks, and a lack of communication between the sectors. However, positive items are highlighted, such as the cooperation among employees who work together to achieve the organization's goals. It is advised that the organization conduct an analysis with the managers and employees of the organization to promote improved communication and adhere to new training.