A UTILIZAÇÃO DE SERVIÇOS DAS GAFAM PELOS INSTITUTOS FEDERAIS DO BRASIL E UNIVERSIDADES PÚBLICAS DE GOIÁS.

Abstract

The commercial exploitation of personal data is already in force as the main business strategy of the most profitable technology companies. The analysis of large volumes of data allows users' behavioral profiles to be drawn, anticipating their tastes and decisions. Information is then marketed through different mechanisms, with targeted advertising systems being the most common of them. The so-called GAFAM, an acronym for Google, Apple, Facebook, Amazon and Microsoft, are the main beneficiaries of this new business model. The relationship of these companies with Brazilian public educational institutions has drawn the attention of researchers and civil society groups. The increasingly frequent adoption of private services and platforms, and the lack of clear information about contracts and terms of use, raises questions about the participation of educational data in this sophisticated framework for surveillance and commercial exploitation. Another relevant factor is that, according to recent surveys, Google and Microsoft lead in offering services to educational institutions, especially e-mail allocation and management. Given this scenario, this paper reports which educational institutions have GAFAM's e-mail and cloud storage servers, making a cut by the Federal Institutes and Public Universities of the State of Goiás, comparing the results obtained.