ENDOMARKETING: UMA ABORDAGEM CONCEITUAL

Abstract

This article presents a conceptual approach, situating the reader of what is the strategy called endomarketing. During the course of the texts, subjects such as communication, leadership, employees and application of this strategy were explained. The purpose of this work was to inform the reader and lead him to a clear understanding on the subject. The methodology used was exploratory research based on a bibliographic survey. The general objective of this article is to reveal the importance of this strategy in an organization and to arouse the interest of the reader to get to know endomarketing, understanding how important motivation, leadership and business communication are in favor of the company. The results were achieved, because during the research it is possible to understand what endomarketing is, how important leadership, communication and motivation are for the good functioning of the company, in an interesting relationship between love and endomarketing and its application in a organization. Therefore, it is concluded that with all the information, it is clear that the strategy can be applied in any and all companies, improving the work environment of employees and making them more productive, which cooperates in generating good results for companies. , making them even more competitive.