A IMPORTANCIA DA LOGÍSTICA NA PRESTAÇÃO DE SERVIÇOS PARA PEQUENOS PRODUTORES RURAIS

Abstract

Logistics is of paramount importance in all productive activities, as it provides a basis for the strategic planning of a company, thus ensuring the permanence in the competitive market, totally dependent on the infrastructure in which it is inserted, reflecting thus on the fluidity of the rest of the production chain. In milk activity, speed is fundamental, in view of the role of the service provider charting the best route, although it is a difficult management to perform the partnership between the provision of service and the small producer needs to be treated responsibly and commitment because the activity requires differentiated attention because it is a perishable raw material, because within six hours without proper cooling it loses its quality or even total lose. Given this scenario it is necessary to analyze the integration of all links in the sector and understand that it is a cycle, where the small producer needs to be valued, when it is an arduous and routine activity, the service provider needs to have a profitability in the activity and pass on to its customers and still getting at the mercy of the price paid for by the dairy, with a cycle of dependence between the three links. Logistics costs have a high bureaucracy and road limitation that will influence the final cost of the product, requiring a good relationship between infrastructure and logistics.