ESTUDO DE CASO DAS CERTIFICAÇÕES E SUA ATUAÇÃO NO AGRONEGÓCIO GOIANO

Abstract

In the current market, consumers are changing their eating habits and increasingly demanding for safer food. What drives the growth of producers' search for certification. This quality control tool of official / public order is carried out by government agencies, bringing, in addition to security, adding economic value to products from agribusiness. Certifications are divided into four major groups: organic certification, good agricultural, socio-environmental and origin practices. Interviews were carried out with employees of Aliança da Terra and Ecocert certificadora as well as searches on websites, articles in order to inform how and the process of certifications and types of certification seals with a focus on the Ecocert company process, active in the area of ​​organic certification and local and / or international sustainable development. With the support of Aliança da Terra, producers are uniting and forming alliances to meet the growing demand for food of responsible origin in the world. The main objective of the Alliance is to encourage the producer to improve environmental and social aspects of the property. As one of the largest local companies certifying organic products, Ecocert Brasil has all accreditations and authorizations to certify products according to all official organic regulations in the world. Food security in agriculture is a decisive factor in promoting agricultural activity. The quality certificate, be it of a product, process or management system, informing the characteristics of the product and conditions under which it was produced, brings a security condition to the consumer.