ANÁLISE DO PERFIL DO CONSUMIDOR DE CERVEJAS ARTESANAIS EM ALTO ARAGUAIA-MT

Abstract

REZENDE, Maykelvys Severino de Morais. Analysis of the craft beer consumer profile in the municipality of Alto Araguaia-MT. 2019. 27p Monograph (Bachelor Degree in Food Engineering). Goiano Federal Institute of Education, Science and Technology - Rio Verde Campus, Rio Verde, GO, 2019. Given the growth of the beer industry in Brazil, it is noted that consumers are increasingly demanding with flavors and aromas, always being attracted by the new, and it is in this market where craft beers have been emerging as an option. The objective of this work was to draw the profile of beer consumers in the municipality of Alto Araguaia - MT. In view of the evolution of the craft beer market in recent years. To conduct the research, a survey was designed to collect data using a digital platform, since the questions covered demographic factors: family income, gender, marital status among others, as well as psychographic factors such as: consumption of craft beers, industrial and related industries. In short, the population of the city is aware of this new beer trend, but non-consumption is justified due to economic factors, considering that craft beer is more expensive than industrial beers or because it has not yet entered the routine of the inhabitants. .