RELATO DE EXPERIÊNCIA EM DESENVOLVIMENTO DE MERCADO NA ADAMA BRASIL S.A.

Abstract

The curricular internship was carried out focusing on market development, with an emphasis on pest and disease management in soybean and corn crops, contributing to the understanding of the process of transferring innovations to rural producers. The main activities involved the establishment, planting, management, agronomic evaluations, and harvesting of trials set up at partner research stations in Rio Verde, Goiás, encompassing chemical pesticides in the early validation phase, pre-launch products, and products already established in the market. During the internship, activities were concentrated on managing the ADAMA Training Field (CTA) and preparing demonstration plots for the Tecnoshow trade show. Throughout the crop cycles, phenological and agronomic evaluations were performed, in addition to the collection and organization of technical data to analyze pesticide performance. Manual and mechanized operations were carried out, including planting, equipment calibration, and the application of chemical and biological agricultural pesticides from the companys portfolio. Field experience contributed significantly to the development of essential skills, such as precision in data collection, critical analysis, result interpretation, and understanding of the technical positioning of products, highlighting their efficacy in controlling respective targets and the importance of assertive recommendations for crop yield potential. Participation in commercial events, meetings, and training sessions promoted by ADAMA also broadened the understanding of the integration between agronomic evaluation, producer needs, and market strategies, consolidating the interest in pursuing a career in the technical, innovation, and commercial areas.