CULTURA ORIENTADA POR DADOS NA AGRICULTURA FAMILIAR: IMPACTOS E DESAFIOS EM RIO VERDE (GO)

Abstract

This study investigates family farming and data-driven culture as strategic elements for the sustainable development of rural communities and the strengthening of competitiveness. Considering technological transformations and the increasing need for data-based decision-making, it is assumed that adopting a data-driven culture can represent a relevant competitive advantage for family farmers. The main objective is to analyze the relationship between family farming and data-driven culture, as well as to identify their contributions and challenges in the rural context. To achieve this, an applied research methodology was adopted, with a qualitative and exploratory approach, including a literature review, secondary data analysis, and field research, supported by specific software tools. The results indicate that family farming faces structural, technological, and managerial challenges, with the lack of a data-driven culture being one of the main barriers to its development. This limitation affects the ability to identify market opportunities, optimize resources, and improve decision-making processes. On the other hand, the adoption of data-driven practices contributes to increased productivity, improved management, and greater competitiveness. It is concluded that strengthening family farming is directly related to the strategic use of data and the adoption of innovative practices, contributing to efficiency and promoting more sustainable rural development.