OS MICROEMPREENDEDORES INDIVIDUAIS(MEIs) DEIACIARA(GO): UMA ANÁLISE PRELIMINAR SOBRE OS DESAFIOS E AS OPORTUNIDADES LOCAIS

Abstract

This research analyzes the challenges faced by Individual Microentrepreneurs (MEIs) in the municipality of laciara, Goiás. Entrepreneurs face many obstacles in maintaining their businesses; therefore, this work seeks to identify the difficulties that MEIs face with formalization. To this end, quantitative and qualitative research was developed in this study. Questionnaires were applied to 7 Microentrepreneurs, and interviews were conducted with the same Microentrepreneurs whose businesses are linked to the municipality under study, laciara, Goiás. The analysis of the research identified motivators for informal entrepreneurs to formalize their businesses through the program: business regularization, case of formalization and low costs, the possibility of issuing invoices, labor rights, among others. The main difficulties in maintaining the business include planning and organizing the company, acquiring customers and making sales, finding reliable and inexpensive suppliers, innovating products and services, understanding and complying with legal obligations, and properly managing the business, among others. It is also worth noting that to keep their businesses compliant with public regulations, MEIs (Individual Microentrepreneurs) can count on the help of accountants, channels such as Sebrae (Brazilian Micro and Small Business Support Service), the local municipality, and family and friends who understand the subject. Some benefits are guaranteed to entrepreneurs who decide to join the program, including: simplified and reduced taxation, the right to retirement, sick pay, maternity and paternity leave, unemployment insurance, overtime pay, among others.