ANÁLISE DA LOGISTICA DE DISTRIBUIÇÃO DE MERCADORIAS DO E COMMERCE EM POSSE (GO): EFICIÊNCIA LOGÍSTICA E OPORTUNIDADE DE DESENVOLVIMENTO

Abstract

This study presents an analysis of the logistics and distribution of goods in the municipality of Posse (GO), considering the growth of e-commerce and the structural challenges that impact regional competitiveness. The popularization of online shopping in Brazil has expanded the reach of companies, but has highlighted deficiencies in logistics infrastructure, especially in inland municipalities. In Posse (GO), factors such as inconvenient roads, high transportation costs, and operational limitations directly influence the efficiency of deliveries and consumer satisfaction. The research understands that the main challenges faced by local companies involve delivery delays, high freight costs, failures in inventory control, difficulties in returns and exchanges, lack of manpower, and supplier commitments and delays-elements that compromise the quality of the logistics service. The investigation sought to characterize the profile of e-commerce logistics companies operating in the municipality, understand their difficulties in the last-mile scenario, analyze user perception, and identify opportunities for improvement. The results show that, despite limitations, Posse has strategic potential to consolidate itself as a regional distribution hub, provided that structural improvements and technological and operational training are implemented. It is concluded that strengthening local logistics can contribute to sustainable economic development, increase the competitiveness of companies, and improve services offered to the population.