CONFORMIDADE DA ROTULAGEM DE ALIMENTOS DIET, LIGHT, SEM GLÚTEN E SEM LACTOSE, PRESENTES EM SUPERMERCADOS DE URUAÇU/GO

Abstract

Food labeling is considered an essential communication tool between consumers and industry, ensuring the right to information and contributing to more conscious food choices. However, research indicates that, despite advances in Brazilian legislation, gaps persist in the conformity of information declared on labels, which can compromise transparency and food safety. Given this scenario, the present study aimed to analyze the conformity of the labeling of diet, light, gluten-free, and lactose-free foods available in supermarkets in Uruaçu/GO. The research was conducted between June and October 2025, through a survey in local establishments. Forty-two labels belonging to 17 food categories were analyzed, considering mandatory parameters established by law, such as: list of ingredients, net weight, expiration date, batch number, nutritional information, and preparation instructions, when applicable. Data was collected using a mobile phone, through which different product brands were photographed front and back to obtain all the information available on their labels. The information contained on the food labels was recorded in Excel spreadsheets and subsequently evaluated and compared with current legislation. The results were presented in the form of charts, tables, and histograms, with the data presented as percentages, using the Microsoft Excel software. The data obtained showed 100% compliance in essential items (ingredient list, net weight, expiration date, batch number, and presence of a label), demonstrating progress in complying with legislation. However, non-compliance was observed in the "preparation method" item, absent in approximately 88.10% of the labels, which may hinder the proper use of food by consumers. Although the analyzed labels meet the basic requirements of the legislation, flaws persist in complementary aspects that compromise the clarity of the information. The evaluation of the labels of light and diet products demonstrated that, although most comply with the basic requirements of the legislation, irregularities related to the clarity of information, the inappropriate use of claims, and the absence of mandatory warnings still persist. It is necessary to intensify inspections and adopt educational strategies by the industry in order to ensure that labeling fully fulfills its role as a public health instrument and support for conscious consumption.