IMPLEMENTAÇÃO DE UM PLANEJAMENTO ESTRATÉGICO EM UMA EMPRESA FAMILIAR NO RAMO DE MATERIAIS DE CONSTRUÇÃO NO MUNICÍPIO DE SANTA HELENA DE GOIÁS

Abstract

This paper aims to present a case study, reporting the development and the initial implementation of strategic plan in a family-owned company in the construction materials sector, located in Santa Helena, Goiás. The objective is to provide a summary of the diagnostic process, strategic formulation, and initial execution steps, in order to highlight the challenges faced and the expected outcomes. The methodology adopted is qualitative, centered on the participant-observer approach. Although the results have not yet been measured, the planning was structured based on renowned authors and is aligned with the organizational context, appearing to have a positive effect in the coming months.