O COMPORTAMENTO EMPREENDEDOR NA REGIÃO DE POSSE (GO) FRENTE AOS EFEITOS DA COVID-19

Abstract

The project seeks to analyze the behavior of entrepreneurs in the face of this global pandemic, focusing on theoretical concepts and methods, to evaluate their decisions and what means they have been given to stand out in this scenario. The research seeks to understand the relationship and behavior of entrepreneurs, whether large or small, in informal communicative interactions through social networks, resulting from technological advances in consideration of recurring problems that limit the way they relate to their consumers. The economic scenario experienced is one of the most affected due to the recommendations of distancing to protect the population. With the suspension of part of the commercial activities, self-employed professionals and small businesses have been seriously harmed. The use of technological means, in the midst of the pandemic, means that entrepreneurs can use online negotiations, among others, as a strategy in the midst of the crisis. In this context, the Internet has presented itself as an entrepreneurial alternative, by changing the way consumers interact with each other and with companies, using a direct connection, which eliminates the intermediary in the purchasing or communication processes, consequently making these processes more open and more transparent to the consumer.