A IMPORTÂNCIA DA GESTÃO DE FINANÇAS PARA A SUSTENTABILIDADE FINANCEIRA DAS MICRO E PEQUENAS EMPRESAS EM PERÍODOS DE ELEVAÇÃO DA TAXA SELIC

Abstract

This research, based on a bibliographic and qualitative approach, explored concepts such as financial planning, cash flow control, cost management, working capital management, financial indicators analysis, and investment analysis. The findings indicate that, in the face of challenges posed by increasing interest rates, the adoption of effective financial practices becomes essential to maintaining the economic health and competitiveness of MSEs. It was observed that many managers still do not fully understand the importance of financial management as a strategic tool, which may compromise business continuity. The study concludes that financial management is crucial for navigating periods of economic instability and that a structured approach enables more assertive decision-making, mitigates risks, and ensures long-term sustainability. Furthermore, understanding the impacts of the Selic rate on credit, investments, and consumption is essential for managers to adjust their strategies. A management approach aligned with the economic reality supports the continued presence of these businesses in a competitive market. Thus, this study contributes to the understanding of finance as a vital area within business administration, promoting the continuity, growth, and adaptive capacity of MSEs in a constantly evolving economic environment.