NÍVEL DE CONHECIMENTO E ADESÃO DOS USUÁRIOS À IOT: UMA ANÁLISE A PARTIR DA PERCEPÇÃO DOS CONSUMIDORES

Abstract

The Internet of Things (IoT) is a technology that is rapidly transforming everyday life, connecting devices to the internet to exchange data in real time. This study investigated the level of knowledge of Brazilian users about IoT, their perceptions about the benefits of the technology and the difficulties faced in adopting this innovation. The survey, conducted with 428 participants, revealed that although 69.9% of respondents did not know what IoT is, the majority of participants who were aware of the concept of connected devices recognized its positive impact, especially in health monitoring and home automation. However, 18.5% of participants expressed a negative perception, worrying about overdependence and privacy issues. The survey also revealed that despite a high rate of adoption of IoT devices, many users do not associate the technology with the term IoT. The findings suggest that education about the benefits and risks of IoT is essential to increase trust and promote large-scale adoption. This study contributes to the debate on the implementation of IoT in Brazil and points to the need to improve awareness and infrastructure to facilitate the expansion of the technology.