DESAFIOS DA ESTRATÉGIA EMPRESARIAL PARA SE ALINHAR AOS OBJETIVOS DO DESENVOLVIMENTO SUSTENTÁVEL (ODS)

Abstract

This study aims to analyze the challenges and possible solutions for incorporating the Sustainable Development Goals (SDGs) into corporate strategies, considering the growing demand for sustainable practices in the corporate sector. To this end, a bibliographic review was conducted in academic databases, selecting relevant articles and publications on the subject. The results show that the main barriers to adopting the SDGs include the absence of structured methodologies, the perception of high costs, organizational resistance, and the lack of financial incentives. Additionally, the lack of knowledge about the SDGs hinders their effective implementation in companies' strategic planning. The following mitigating measures were identified: the adoption of structured frameworks, investment in training managers and employees, the use of emerging technologies to monitor sustainable practices, and the expansion of intersectoral cooperation. The study found that, although some companies demonstrate progress in incorporating the SDGs, there is still a long way to go, especially in the Brazilian context, where academic literature on the subject is limited.