TENDÊNCIAS DE MERCADO DE PANIFICAÇÃO: INOVAÇÕES RECENTES

Abstract

The bakery market has undergone significant transformations to meet the demands of consumers seeking healthier, more sustainable, and innovative products. In this context, this study investigates the main trends in the sector, analyzing how new technologies and ingredients impact production and consumer behavior. The central problem of the research lies in the industry's need to adapt to nutritional and environmental requirements without compromising quality and flavor. The study aims to understand how these innovations are shaping the market and influencing the development of new products. The methodology includes a literature review of scientific articles and industry reports, as well as case studies of companies that have adopted these practices. The results indicate that product customization, the use of functional ingredients, and the application of new technologies, such as 3D food printing, are effective strategies to meet current demands. It is concluded that the modernization of the sector, combined with the preservation of traditional techniques, can provide sustainable and innovative growth for the bakery industry.