REFÉNS DO FEED INFINITO: ALGORITMO, DISTORÇÃO DA TEMPORALIDADE E SAÚDE MENTAL

Abstract

In recent years, digital platforms have become essential elements of everyday life, exerting influence on our social interactions, perceptions, and identities. The excessive use of screens has emerged as a topic of discussion in contemporary society. Under this perspective, the object of analysis is the "infinite feed algorithm", with a focus on social networks: Instagram and TikTok. In this way, the problem that guides this research is: how are infinite feed algorithms shaping our society, affecting our perception of reality and influencing our behavior in complex and often not fully understood ways? The methodology used is Jörn Rüsen's hermeneutics, aiming for a circular critique and analysis within the theoretical framework analyzed. To this end, the work is divided into three parts. i), the aim is to provide a socio-historical contextualization of the aforementioned social networks. ii), the definition and functionality of the algorithm to capture individuals' attention. iii), we analyze the design and functionalities of social networks. Finally, the research proposes a multidisciplinary reflection and the role of social networks, connecting areas of Information Systems with History and Psychology for understanding and impact of digital phenomena on society.