E-COMMERCE E MARKETING DIGITAL: O MÉTODO QUE REVOLUCIONOU O MERCADO

Abstract

The objective of this article is to analyze the buying/selling method that users use. Analyze how people are behaving with this new technology. This is a bibliographic, qualitative, descriptive study. The research was developed in for stages: formulation of the theme and delimitation; choice of inclusion and exclusion criteria; selection of primary studies that will make up the research; reading and evaluation of the chosen studies and presentation of the results obtained. The emergence of the 5.0 consumer, highly informed, demanding and connected, marks a change in the market, in which user experience and personalization of services are fundamental to the success of virtual commerce. The growth of e-commerce, driven by new technologies and the pandemic context, highlights the sustainability of this business model, even in the face of challenges such as regulation and adaptation to rapid changes in the digital environment. Digital marketing emerges as an indispensable tool for capturing and retaining customers, especially through strategies such as influencer marketing, content marketing and the wide dissemination of personalized messages to customers.