USO DO COMÉRCIO ELETRÔNICO E COMPORTAMENTO DO CONSUMIDOR BRASILEIRO PÓS- PANDEMIA DO COVID -19

Abstract

: The article presents the importance of e-commerce in today's world, aiming to understand its viability in the post-COVID-19 pandemic context. The overall objective of the research was to comprehend how Brazilian consumers are using e-commerce to meet their daily needs and how consumer behavior has evolved post-pandemic. The study is defined as descriptive and qualitative research, conducted through the review of scientific articles and reports, with data collection related to the selected object of study. The results show that even before the pandemic, e commerce was already growing due to technological advancements. However, it was during the pandemic that this growth accelerated. Following stabilization, this trend continued albeit at a more moderate pace compared to the peak growth during the pandemic, as physical stores reopened and consumers had more purchasing options. This led to the continued opening of new online stores, as many consumers maintained the habit of shopping online. It is expected that this growth will persist, albeit more balanced, leveraging current technological advancements. Furthermore, companies continue to seek innovations to boost sales, recognizing the increasing demands of consumers. It is evident that free shipping, credit card installment facilities, and the agility of PIX are factors that attract attention, often being decisive in completing purchases and significantly contributing to increased sales.