ASCENSÃO FEMININA EM UMA INSTITUIÇÃO FINANCEIRA DO NORDESTE GOIANO

Abstract

This thesis aims to analyze female advancement in a Financial Institution, highlighting the challenges faced and the programs implemented to promote gender equity. The research was conducted in two phases: a literature review and a field study, which included interviews with women in leadership positions within the institution. The findings indicate that despite significant progress, barriers such as gender biases and difficulties in balancing professional and personal life persist. Interviewees reported the need for constant affirmation of competence and overcoming prejudices related to maternity and credibility in leadership roles. Programs like "Women at the Top" have been crucial in supporting female advancement by offering financial solutions, entrepreneurial education, health, and safety. It is concluded that although there are positive initiatives, more efforts are needed to achieve effective gender equity in the organizational environment.