QUALIDADE DE VIDA NO TRABALHO: UM ESTUDO DE CASO DO BANCO DO BRASIL AGÊNCIA DE IPAMERI-GO

Abstract

ABSTRACT: : With the constant evolution and increase in concerns related to the quality of life of workers and its direct relationship with motivation and productivity in organizations, the importance of studies like this one arises, which starts from a theoretical overview of the precepts of QWL for observations of investments in Banco do Brasil branch in the city of Ipameri-GO, The time frame established in this study (2020/2023) provided the opportunity to observe the COVID19 pandemic period (2020 to 2021) and the beginning of the post-pandemic period (2022 to 2023), proposing How did the investment in QWL contribute to the organizational culture of the Banco do Brasil Ipameri-GO branch, in the period from 2020 to 2023? Identifying them from the multidisciplinary perspective of social, political and administrative sciences, describing organizational culture in the cultural and sociological context, contextualizing it to possible practical changes caused in the quality of life of its employees and collaborators. The methodology used in this study was bibliographical research and observation at the banking institution itself, with analysis of management plans, reports of physical acquisitions and/or investments related to QWL, without giving up observations regarding the organizational climate of the Agency that is the subject of this study. , concluding by noting that the investment in quality of life introduced new habits in the majority of employees, favoring social integration, esteem and self-realization necessary for a good organizational climate and maintenance of a culture that aligns with the management proposals of the Bank of Brazil.