O FUTURO DO TRABALHO EM MARKETING DIGITAL: TELETRABALHO E AMBIENTES VIRTUAIS

Abstract

The aim of this study is to analyze the competencies and skills that are essential for the success of digital marketing professionals in an increasingly virtual work environment. The research seeks to understand the evolution of these demands, investigating the adaptations necessary for professionals to succeed in this constantly changing environment. The research problem focuses on the technical, socio-emotional and time management skills crucial to the success of digital marketers in this specific context and how these demands evolve over time. The overall objective is to assess the role of these competencies in the effective implementation of strategies aimed not only at adaptation, but also at maximizing effectiveness in teleworking and virtual environments. The methodological approach adopted includes a careful analysis of these elements, providing valuable insights for the training and ongoing development of professionals involved in the dynamic field of digital marketing. It should be emphasized that this study makes a significant contribution to understanding the emerging dynamics in the sector, offering an in-depth perspective on the skills needed to meet the challenges and exploit the opportunities presented by the new working paradigms.