ESTRATÉGIAS UTILIZADAS POR MICRO-EMPRESAS DA CIDADE DE POSSE (GO) PARA ENFRENTAR OS IMPACTOS CAUSADOS PELA PANDEMIA DO COVID - 19

Abstract

Micro and small companies are present throughout Brazil's economic scenario, according to research data from the Brazilian Micro and Small Business Support Service (SEBRAE), among existing businesses in Brazil, 99% are Microenterprises (ME) and Small Businesses Postage (EPP). This article seeks to identify the strategies used by these companies in the city of Posse (GO) during the Covid-19 pandemic, describes the role of government policies during this period and describes the impacts on the company and operational changes made. The research is based on descriptive research, which consisted of applying a questionnaire with 19 questions and exploratory research. Through the analysis of the descriptive research, it is possible to state that online sales and deliveries were the most used strategies to operate during the pandemic among companies in Posse (GO) and these strategies are also the most used post-pandemic, with 15 companies stated that they continue to use social networks to make sales and/or advertise and marketing and 4 companies stated that they continue to make deliveries.