DESENVOLVIMENTO SUSTENTÁVEL NAS EMPRESAS: UMA ABORDAGEM DE PRÁTICAS E AÇÕES ADOTADAS POR EMPRESAS BRASILEIRAS

Abstract

The purpose of this study is to understand how sustainable development in organizations contributes to environmental conservation, as well as social well-being. Sustainable development has gained prominence within organizations as a practice and possibility to guarantee the longevity of companies in the market, being a topic discussed and addressed globally. The term that became more widespread after the formalization of the concept in 1987 in the Brundtland report encompasses the need to rethink the practices adopted by countries and companies in relation to the use of natural resources. Considering that organizations play a fundamental role in controlling negative impacts on the environment, the approach to sustainable practices becomes very relevant. Thus, in addition to dealing with the context of sustainable development and the trivet of sustainability, this study highlights practices adopted by some companies and how society is demanding, through its consumption, that organizations take measures aimed at conserving their habitat natural. The methodology used was based on qualitative bibliographical research, using a descriptive format, with the aim of understanding the approach to the topic within companies from the perspective of different authors. The work, therefore, highlights the importance of adopting practices linked to the social responsibility of entities, which contribute positively to society and the environment.