DAVI E GOLIAS - A HISTÓRIA SE REESCREVE NAS ESTRATÉGIAS ORGANIZACIONAIS

Abstract

Recent discussions have pointed to an organizational context that presents a complex scenario, demonstrating how difficult it can be for small companies to remain successfully in the market. The market competition between small and large organizations provides a debate on dynamics related to power, subversion, creativity and persistence. In this sense, it is questioned whether it is possible for small organizations, through their strategies, to succeed in sectors dominated by large market leaders. So, this article aimed to draw a parameter between the biblical story of David and Goliath from the perspective of the strategies used by small organizations to compete in fierce markets. There is a tendency to believe that small companies cannot stand out in relation to large corporations. Therefore, from the reflections provided by Almeida (1995), Bechara (2011), Bersot (2020), Chiavenato (2014), Gladwell (2014), Kim and Mauborgne (2019), Maximiano (2017), Oliveira (2022) a research with a qualitative approach was carried out, with emphasis on the bibliographic organizations survey and the Biblical History of David and Goliath.In this way, it was possible to understand that small organizations can face great challenges in the market, as well as Davi who did not intend to become a great hero. Several small companies manage to reach great heights, precisely because of the encouragement to face great challenges and not be shaken by the size of the problem, precisely because of the use of good and powerful strategies that will be the basis for other small enterprises to become large organizations.