A IMPORTÂNCIA DA RESPONSABILIDADE SOCIAL PARA AS ORGANIZAÇÕES

Abstract

The present work demonstrates the debate around Corporate Social Responsibility, understood both as a marketing discourse adopted by companies, and as a topic of interest in academic studies on the management of human work. Starting from a bibliographic reference, we seek to establish reflections between its operational advantages and disadvantages. The research aimed to present the advantages and disadvantages, characteristics, the importance of social organization and the benefits of becoming a corporate citizen with a focus on social responsibility and how it influences social behavior. In this sense, it can be said that the results obtained met all the expectations that revolve around corporate social responsibility, since it answers the questions about this subject.