O POTENCIAL DA COMERCIALIZAÇÃO DE FRUTAS BRASILEIRAS NO MERCADO EXTERNO: UMA REVISÃO

Abstract

Currently, due to the constant changes in the food pattern of the world population, society has been seeking a healthier diet, leading to a greater demand for fruits. Also due to the change in food consumption habits, influenced after the COVID 19 pandemic, with the increase in the intake of healthier foods and to strengthen immunity Brazil is among the three largest fruit producers in the world, after China and India, this is due to the fact that the country has a large territorial extension, is rich in natural resources and has a great productive export potential, having high agricultural potential, where the climate and technologies that allow production in all parts of the country . The present work aims to approach the commercialization potential of Brazilian fruits in the foreign market. Brazil produces a great diversity of tropical, subtropical and temperate fruits due to its continental dimensions and variety of climates (mangos, melons, grapes, chestnuts and citrus fruits) these are some examples. The countries that receive the largest amount of fruit exports from Brazil are the Netherlands, the United Kingdom, Spain and the United States. In addition to fresh fruit, Brazil also exports fruit pulp and fruit juices. One of the advantages of the industrialization of fruit pulp is the consumption of native fruits from certain regions of the country, some of which are highly coveted in the international market, in addition to avoiding their waste. Brazil's participation in the foreign fruit market is promising, considering it has one of the largest fruit quantities and qualities in the world, with areas capable of production throughout the year, guaranteeing supply levels when the foreign market is out of stock, in addition to paper fundamental in the generation of jobs and income for the less favored regions of Brazil. One of the growth factors for the increase in fruit exports by Brazil is that foreign consumers recognize Brazilian fruits for their high nutritional quality and characteristic flavor.